Smartphone Shipments in India Slip 51 Percent YoY in Q2, Chinese Brands Lose Share: Counterpoint

Smartphone shipments in India declined by 51 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} 12 months-about-12 months (YoY) to just about 1.eight crore models in the second quarter of 2020 because of to the coronavirus-led lockdown, Counterpoint Study mentioned on Friday. Xiaomi ongoing its leadership in the quarter even with struggling with offer constraints owing to COVID-19 pandemic and increasing anti-China sentiment. Nonetheless, Samsung is mentioned to have noticed the swiftest recovery from the pandemic and arrived at ninety four {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} of pre-COVID ranges in the state. The South Korean firm moved from sixteen {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} market place share through the March quarter to 26 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd}.

The smartphone market place is starting to access normalcy following struggling with zero shipments because of to the nationwide lockdown in April and registering a mild decrease of .3 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} YoY in June, according to a report by Counterpoint Study. The organization mentioned that the pent-up demand from customers as very well as a thrust from models served the market place strengthen its placement even with resulting in the sizeable dip from its past 12 months overall performance.

Xiaomi managed to keep its domination in the Indian smartphone market place in the second quarter with a market place share of 29 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd}, up from 28 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} claimed in the exact quarter past 12 months but down from 30 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} in the March quarter. Source chain constraints because of to the COVID-19 impression and detrimental client sentiment in the direction of China did affect its advancement. Nonetheless, Counterpoint Study statements that some of its recent procedures labored, and designs such as the Redmi 8A Dual, Redmi Notice eight Professional, and Redmi Notice eight carry on to draw in shoppers.

Immediately after Xiaomi, Samsung managed to carry on its second placement in the market place. The market place share of the firm arrived at 26 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} from twenty five {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} claimed in the exact quarter past 12 months and sixteen {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} through the initial quarter this 12 months. The diversified offer chain served Samsung obtain swiftest recovery among the the key smartphone vendors in the state. The exploration organization also famous that it emerged as the initial manufacturer to access practically entire producing potential by the end of June.

Vivo ranked third in the smartphone market place with a share of 17 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} in quarter ending June. It is mentioned to have arrived at sixty {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} pre-COVID ranges. Realme, which is competing strongly against Xiaomi with its small-margin smartphones, preserved its fourth place with a share of 11 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd}. This shows an increment of 3 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} from the 9 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} share in the second quarter of past 12 months, but it truly is down from fourteen {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} claimed in the March quarter.

Oppo, which was at the time the mother or father of Realme, struggled through the quarter because of to offer constraints, although it managed to keep its fifth placement with a share of 9 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd}.

smartphone shipments q2 2020 counterpoint Counterpoint  smartphone shipments

Smartphone shipments in India in Q2 2020
Photograph Credit rating: Counterpoint Study


Apart from the best 5 gamers, Counterpoint Study claimed that OnePlus regained its best placement in the high quality market place of smartphones about Rs. 30,000 rate section. It is most likely to mature even further with the newly introduced OnePlus Nord. Further, Apple remains the leader in the ultra-high quality section, which contains phones about Rs. 45,000 rate.

Chinese contribution declined
Counterpoint Study analyst Shilpi Jain mentioned in the report that the contribution of Chinese models in the Indian market place declined to 72 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} in the second quarter from 81 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} in the initial quarter of this 12 months.

“This was mainly because of to the combination of stuttering offer for some main Chinese models this kind of as Oppo, Vivo, and Realme, and rising anti-China sentiment that was compounded by stringent steps taken by the governing administration to ban a lot more than fifty apps of Chinese origin and delay the import of products from China amid added scrutiny,” she mentioned.

The decrease in share of Chinese models is mainly because of to the India-China border dispute.

“However, area producing, R&D operations, attractive value-for-dollars choices, and robust channel entrenchment by Chinese models leaves extremely number of possibilities for shoppers to select from. Also, in the era of globalisation, it is challenging to label a merchandise primarily based on state of origin as parts are staying sourced from quite a few unique nations,” Jain additional.

Element phones market place worst afflicted because of to COVID-19
The report by Counterpoint Study outlined that the feature cell phone market place in India declined by a massive, sixty eight {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} YoY in the second quarter as shoppers in the price-sensitive section diminished discretionary purchases owing to the COVID-19 impression. Itel managed to carry on its leadership in the feature cell phone market place with 24 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} share, when Lava and Samsung came at second and third spots with 23 and 22 {d11068cee6a5c14bc1230e191cd2ec553067ecb641ed9b4e647acef6cc316fdd} share, respectively.

Counterpoint Study mentioned the decrease in feature cell phone shipments in the state is anticipated to improve the employed and refurbished cell cell phone market place in the near-to-mid term.

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