Etisalat will now be ‘e&’ as UAE telecom giant transforms into ‘global tech conglomerate’

Dubai: Etisalat, the UAE telecom giant, has launched the subsequent stage of its evolution – and the very first step is getting known as ‘e&’. It will mark the Group’s transformation into a comprehensive-scale “global know-how and financial investment conglomerate”.

This was verified by Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the UAE and Minister of Presidential Affairs.

20220223 etisalat rebranding

Picture Credit: Supplied

“The transformation of e& from a telecom corporation founded much more than four many years back in the UAE into a worldwide influence in digitalisation highlights its job in upholding the UAE’s sustainable financial advancement and diversification programs,” Sheikh Mansour reported in a statement. “We commend e& for getting the nationwide winner that steers its world digitalisation leadership as a result of revolutionary superior technologies, advancing ICT infrastructures, and fuelling geographic expansions although unlocking worth.”

Heavyweight on ADX

The announcement, which was manufactured soon after investing several hours, will place the company’s inventory in the limelight tomorrow (February 24). It has a Dh291.34 billion current market cap on ADX, and the inventory now trades at Dh33.5. Early final 12 months, the Group permitted overseas shareholders to hold up to 49 for each cent.

‘Capitalise’ on new options

The intent is to be in good shape and completely ready to take on new prospective clients in a “fast-evolving enterprise landscape”. Some of that is presently being observed, with Etisalat – or e& – signing up for in the start of a Dh2.3 billion electronic financial institution – Wio – alongside with FAB, ADQ and Alpha Dhabi.

In the new avatar, The Group’s telecom functions will keep the previous branding id. Concurrently, it will be “upholding the Group’s prosperous telecoms heritage, bolstering the Group’s sturdy telecoms infrastructure and maximising benefit for its consumer segments…”.

Etisalat has far more than 155.4 million subscribers spread over 16 international locations in the Center East, Asia and Africa.

This is a milestone in the heritage of the Team, and a new period where we reaffirm our determination to provide superb purchaser ordeals and maximise price for our shareholders. To guarantee that the following chapter of our journey is a good results, we designed the selection to realign our small business model so that we can stay agile and in good shape for the potential

– Jassem Mohamed Bu Ataba Alzaabi, Chairman of e&

Other ‘pillars’

Apart from its core telecom providers, the other crucial operational lines will be:

• e& lifetime, which is targeted on “enhancing consumer delight by turning out to be an integral section of the lives of its customers”. The division has presently created designs for deliver upcoming-technology systems and digital experiences that will “bring the entire world to the customers’ fingertips by wise connectivity platforms in amusement, retail and financial services”.

• e& business will be the device having on the electronic transformation of governments, corporates and enterprises. Via its alternatives in cybersecurity, cloud, Internet of Factors (IoT) and Synthetic Intelligence (AI),, e& organization will “create genuine business benefit as it carries on to leverage on its know-how as a electronic managed firm owning the power and achieve of a worldwide dependable partner”.

Then there is the e& money, which will choose the guide in driving new progress prospective customers for the Group, most most likely through mergers and acquisitions. The grand strategy is to spend in “ideas that make the future”.

Now, some of the reshaping at the telecom enterprise was clear. The Team started out providing insurance policy goods as portion of a calculated shift to expand into economical solutions methods. The launch of a electronic lender is also portion of that grand system.

Reliable foundations

“Our evolution is developed on the stable foundations of a number of historic achievements, a number of milestones and sturdy fiscal performance, highlighting our international technological management and our self confidence in top adjust for progress,” said Jassem Mohamed Bu Ataba Alzaabi, Chairman of e&. “Throughout this time, we have also labored tirelessly to ensure that our answers positively impression people’s lives at each touchpoint. We are now prepared to be the long run-focussed nexus that will travel a lot more beneficial alter for our prospects and shareholders by means of our robust expertise.”

The makeover to e& arrives as the Team commits sizeable investments into increasing the 5G networks in the UAE. Industry resources say that the two telecom vendors in the UAE have been steadily clocking subscribers for the super-speedy telecom and knowledge providers.

Etisalat is predicted to announce its entire-year 2021 final results this 7 days, and analysts are expecting a stable set of quantities. They will be particularly eager on the medium-expression ideas as effectively as planned capex forecasts.

“We will continue to detect new development alternatives, acquire total advantage of potent partnerships and preserve our edge as the world-wide engineering investment conglomerate that can make a distinction in people’s lives,” said Hatem Dowidar, Group CEO.

Our sturdy transformation options will aim on working our enterprise functions a lot more successfully, diversifying our earnings streams as properly as encouraging our enterprise prospects attain their electronic transformation aims adeptly

– Hatem Dowidar, Group CEO of e&