I think it is safe to say that this has been an incredible year for web design.
In the past year we have seen technology advance beyond our wildest expectations allowing individuals easier access to communicate, with design agencies pushing out of previous boundaries, and the internet opening up new worlds for all of us to explore.
With so much changing so fast, it is a good process to slow things down a bit and see what is going to stay and what is going to change in the coming year.
Flat design is a minimalist approach to design that uses clean and open space with simple two-dimensional illustrations along with bright colours.
While this began as somewhat of a trend, it has become the standard in web design over the past few years. The popularity of this design can be attributed to the need for web sites to load faster to allow for a much better user experience.
Flat designs typically rely on simple illustrations as opposed to earlier heavy data which is required with larger images. This is going to allow for a much quicker loading speed.
People today are looking for instant gratification while they are online and do not have time to waste.
They have a small amount of time in which they need to find exactly what they are looking for. This is where GIFs truly earn their money! GIFs have the ability to take a complex idea and shorten it into an image that is not only entertaining but engaging as well.
Conversational Bots and Machine Learning
Most people today find it fairly common to have a complete conversation with a bot. This is due to the fact that today’s bots have an incredible amount of artificial intelligence. Facebook and Google use this form of A.I. on a daily basis when they auto-suggest or ask about tagging in a photo.
With this in mind, a vast number of companies have begun to use chats in their business dealing. It allows them to offer instant responses to common questions and concerns without the need for 24 hour operators.
In addition, this offers an improved efficiency by saving time on dealing with similar issues with customers.
As we have already discussed, web design has become an increasingly ‘less is more’ landscape.
This tends to mean that the vast majority of websites offer a simple design and layout with larger amounts of white space. White space is simply the amount of white space that is on a single page. Consider this to be breathing room as you read.
White space helps to separate the various elements on the page and offers a much easier way for readers to digest the content on the page.
Broken Grid Layouts
During the last few years, web design has placed a great amount of emphasis on designing within a set grid.
Grids are a way in which the site can be maintained by allowing it to fit into a set grid, which makes it much easier to maintain.
However, developers are breaking out of that grid with new designs and strategies. This allows a developer to create with a new freedom and offer up something slightly different for the reader.
The Use of Organic Shapes
Organic shapes are those that are uneven and irregular. You could say that they are imperfect as opposed to traditional shapes.
Usually they appear as though they were drawn by the human hand. With this unique appearance, they are an easy way to grab a user’s attention as well as add a personal touch to the site.
When used with another image or illustration, they have the ability to create something special, considering it is something unique as opposed to what many other site’s use.
And with that, we have reached the end of the top trends this year. It would seem as though the internet is going to continue with the trend of being clean and practical for some time.